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F*CK YOUR PRIDE!

Reliably attract & win better clients. Own a business that makes you proud. Why?

Remember when we started our companies?

Every idea was a good one, fear was an emotion that didn't exist. Risks were taken and opportunities were seized.

So what's changed? I'll tell you exactly what - you have something to lose. It turns out, loss aversion is a bigger motivator than gain, so we let our pride get in the way.

Well, fuck your pride!

It’s time to stop letting your pride get in the way of having the business you truly want and deserve. How would you feel about your business if it was consistently winning better clients?

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Below are the results of brave business owners who were willing to have hard conversations, be bold in their approach, start winning amazing clients and accelerating their profitability. (Spoiler Alert: It goes well)

Enroute is a cloud-based, software-as-a-service transportation management system company, delivering enterprise-grade, multi-carrier shipping solutions.

HOWARD HELPED OUR COMPANY PROPEL FORWARD & WE’LL BE FOREVER GRATEFUL FOR HIS COACHING, EXPERIENCE & EFFORT.

Within 30 days, Howard diagnosed and completely transformed the way we marketed and sold our software. He then went out on sales calls himself to make sure it worked face to face with our largest prospects. Within 6 months we closed four massive new clients that put our startup into profitability for the first time in 4 years.

Our time with Howard was the single best investment we’ve ever made in the five year history of this company.

MEAGAN ZEMAN,

HOWARD ACTED AS MY BUSINESS PARTNER WHEN I DIDN’T HAVE ONE.

He helped with big picture visions and long term strategies. I was struggling with an extremely difficult personnel issue, Howard was there and acted as a mediator and counselor.

It was one of the most stressful times in my life and I'm so glad Howard was there with a listening ear and helpful guidance. Heads of businesses need someone they can confide in and get sound advice from.

As they say, "It's lonely at the top" and that is all too true. Don't struggle and try to go through hard times on your own.

CARRIE ATKINSON,

Sock It to Me is a business that sells fun, funky socks & underwear. With over 300 different sock designs, there is something for every personality, from punk rock to peacock and everything in between.

The Hello Foundation provides breakthrough speech therapy in schools and online through their unique online video app.

Building a business is awesome! Running a grown up business sucks.

But how to do that? How to generate buy-in internally? When to hire the right people? What to invest in now to generate the long-term return?

Howard’s skill is coaching me as the owner. Taking my phone call morning or night. Listening to my questions when I needed straight answers. Spare me another expert who wants to tell me what to do. Howard talked with me like another owner who knew first hand my fears of taking the wrong step. I continue to marvel at how much I received and learned and benefitted for how much I invested. Imagine paying for your own sanity back. Plus double digit returns in the company! That’s coaching with Howard.

SHARON SOLIDAY,

STRAIGHTFORWARD AND TO THE POINT TO GET YOU AND YOUR BUSINESS TO A HAPPIER, HEALTHIER PLACE AS QUICKLY AS POSSIBLE.

I’ve worked with Howard for a couple years now.

What amazes me is his uncanny and unique ability to synthesize such clarity in strategic positioning and a clear way to execute it amid hundreds of ideas, employee issues, and so many other factors that distract or redirect me as CEO. By helping me craft a renewed focus on how we sell created 400% revenue growth in the past 5 years.

His vast experience and brilliant mind create a certainty of direction that puts everything in motion.

RYAN BUCHANAN,
CEO, eROI INC - AN INC. 500 COMPANY

eROI is an award winning full-service digital marketing agency specializing in email marketing, strategy, web design, development and social media.

Store It Inc. was founded in 2008 with a mission to build a superior storage facility that quickly became the most popular in the area.

Howard is my secret weapon.

I retained Howard to help run three different businesses I owned. Within 12 months, Howard counsel helped double the revenue in all three companies while decreasing expenses.

His work culminated in the sale of 2 of those businesses for my asking price of $8.5m, paid up front and without an earn-out. A home run in my book!

Howard coached and, more importantly, protected me before, during and after the transaction with the highest degree of integrity and skill.

WAYDE ELLIOTT,
FOUNDER & CEO, STORE IT INC.
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