The Business Brickyard

Just read the following intro on a company web site:

Do You Need Fresh Business Solutions?
We Think Globally To Deliver Sustainable Contact With Customers.

Risk Free Solutions for Managing Your Business With Individual Customer Support.

Strong... Right?

Short...hits the key benefits... speaks to the perceived pain of the market, etc...

One problem. This was the text that came along with a web site template from coolhomepages.com. It just had "Insert Company Name Here" at the end.

When a $36.00 website template has copy that could easily fit your company message, it's time to make changes.

Go read the positioning statement and intro copy you have in your marketing material/web site and what your competitors have.

Even better, cut and paste them all into a word document and read through them really fast. Ask some friends to read through it and tell you if any of them pique their interest (I really recommend this exercise.... doing it vs. thinking about it).

Interesting what you may discover.