The Business Brickyard

The personal Blog of Howard Mann. Author, Speaker & Entrepreneur. - March 9th, 2010

We get in trouble when we forget the basics. We get out of trouble when we remember the basics. We stay out of trouble when we become perpetually "insane" about the basics.

Tom Peters from this great blog post

25
Jan
10

What Is The Personality Of Your Business?

Great businesses should posses the qualities/attributes of a great person. The kind of person that you want to be around. Everyone knows a person like that (I hope) but do you know a Company like that? Is it your own? People are intrigued and attracted to great personality. Great personality keeps them engaged. You are selling to people...Aren't you?

Love, passion, energy, curiosity, compassion, guts, big ideas, creativity, humor, honesty, fun, exploration, resilience, persistence....

How many of these feel like YOUR business? Did they at one time but now... Not so much?

What are the ways you let people see the personality of your business? What new things could you put out there that would allow them to experience it?

Just a few thoughts to chew on this Monday morning.

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