How I Work

Embrace the Business Therapy Difference

At the heart of my Business Therapy approach lies a fundamental belief: business is deeply personal. This belief shapes a methodology that requires a modern approach to conventional of coaching and consulting, addressing not just the symptoms of business challenges but their roots, intertwined with your personal journey.

Your Transformation in Three Phases

1. Personal Deep Dive - Crafting Your Life-Aligned Strategy: Our journey begins with in-depth, one-on-one sessions focused on you — your hopes, fears, and the life you dream of beyond the boardroom. This isn’t about surface-level fixes; it’s about understanding and aligning your deepest values with your business goals. The result? A transformative strategy that’s not just about business success, but personal fulfillment.

2. Leadership Team Alignment - Bringing Your Vision to Life: With a clear, personal strategy in hand, we then bring your leadership team into the fold. Through five tailored full-day sessions over 12 months, we ensure your team is not just aligned but inspired by your vision. This phase guarantees that everyone is pulling in the same direction, equipped with clarity about their roles in achieving the shared dream.

3. Hands-On Execution and Continued Personal Support: As we execute the strategy, my commitment to you goes beyond advisory. I’m there, in the trenches with you, taking concrete steps to materialize our plan. From optimizing operations to navigating pivotal decisions, I act not just as a consultant, but as a co-pilot. Meanwhile, our personal sessions continue, offering you the support and adaptability needed as you evolve, ensuring your business growth mirrors your personal development.

Why Business Therapy?

This approach is the culmination of my own journey and the lessons learned from the edge of business despair. It’s designed for those who recognize that true success is measured not by profit alone, but by joy, fulfillment, and impact. Business Therapy isn’t just about fixing businesses; it’s about transforming lives.

For entrepreneurs ready to move beyond the struggle, to challenge the pride that’s kept them in isolation, Business Therapy offers a path to a business — and a life — reimagined.

Just a Reminder: It’s hard to read the label when you’re stuck inside the bottle.

KIND WORDS FROM AWESOME CLIENTS

  • Howard helped our company propel forward and we’ll be forever grateful for his coaching, experience, and effort.

    Within 30 days, Howard diagnosed and completely transformed the way we marketed and sold our software. He then went out on sales calls himself to make sure it worked face to face with our largest prospects. Within 6 months we closed four massive new clients that put our startup into profitability for the first time in 4 years. Our time with Howard was the single best investment we’ve ever made in the five-year history of this company.

    – Meagan Zeman
    Founder, Enroute

  • I was genuinely impressed at how quickly I started to experience the value.

    I have had multiple business breakthroughs since I started coaching with Howard and have been genuinely impressed at how quickly I started to experience the value. I’ve worked with many business coaches over the last 5 years and I have received more value from Howard in a few months than I did from the others in 5 years.

    –Warren Moss
    Founder, Demographica

  • HOWARD IS MY SECRET WEAPON.

    I retained Howard to help run and grow three different businesses I owned. Within 12 months, Howard’s counsel and direct management helped double the revenue in all three companies while decreasing expenses. His work culminated in the sale of 2 of those businesses for my asking, paid upfront and without an earn-out. A home run in my book! Howard advised and, more importantly, protected me before, during and after the transaction with the highest degree of integrity and skill.

    Wayde Elliott, CEO and Founder

  • Howard acted as my business partner when I didn’t have one.

    He helped with big-picture visions and long-term strategies. I was struggling with an extremely difficult personnel issue, Howard was there and acted as a mediator and counselor. It was one of the most stressful times in my life and I’m so glad Howard was there with a listening ear and helpful guidance. Heads of businesses need someone they can confide in and get sound advice from. As they say, “It’s lonely at the top” and that is all too true. Don’t struggle and try to go through hard times on your own.

    –Carrie Atkinson
    Founder, Sock It To Me Inc.

  • I have been approached by countless business coaches wanting to work with me but they all lacked the hardcore business experience that I so needed and wanted.

    Howard brings a wealth of experience, knowledge and ability that has helped me to grow and get out of my comfort zone to great effect. Howard gets it, which gives me an edge, advantage and confidence in whatever is going on in my business at any given time. If you are serious about your business and are looking to be pushed in just the right kind of way then Howard is your guy.

    Mike Scott, CEO & Founder, NONA

  • Building a business is awesome! Running a grown-up business sucks.

    But how to do that? How to generate buy-in internally? When to hire the right people? What to invest in now to generate the long-term return?

    Howard’s skill is advising me as the owner. Taking my phone call morning or night. Giving me straight answers. Spare me another expert who wants to tell me what to do. Howard talked with me like another owner who knew firsthand my fears of taking the wrong step. Imagine paying for your own sanity back. Plus double-digit returns in the company! That’s working with Howard.

    –Sharon Soliday
    CEO, The Hello Foundation

  • Howard has been instrumental in helping me through the next phase of my entrepreneurial journey.

    He has a unique ability to cut through the noise and ask the relevant and sometimes hard questions, that helps one identify their unique 'craft'. His business acumen and personal insight have amplified my thinking and I've made significant progress, and changes, both personally and within the business. I would unequivocally recommend Howard to business owners, who have had a degree of success and are now contemplating the definition of fulfillment and success in the next stage.

    Lauren Fisher, Founder, Black Sheep Design

Me

My story? It's a blend of highs, lows, and hard-won lessons. I've captained a global business with 160+ employees, juggled $150 million in revenues, and navigated the stormy seas of economic downturns. I've experienced the exhilaration of growth and the gut punches of setbacks.

But here’s the raw truth: During the late '90s, in the midst of a crippling economic downturn, my business was more a source of agony than pride. It was a wake-up call. I stripped everything back to the basics, rediscovering what made my business special and reigniting the passion that started it all. This journey wasn’t just about saving a business; it was about reclaiming my life.

Now, my mission is to help entrepreneurs like you. Not just to survive, but to thrive with a business that fuels your life, not drains it. With my guidance, you’ll not only see your profits soar but also rekindle your passion for what you do. I've turned around countless businesses, leading them to profit and joy, proving time and again what I believe in my soul – most businesses need not fail.

As a 2X author and global speaker, I've shared my journey and lessons with business groups across the globe.

But the real work, the real transformation, happens in the trenches with entrepreneurs like you. It's not just business; it's personal.

TAKE THE FIRST STEP TOWARDS BUSINESS Revival…

Ask for help. This one bold step will be the catalyst for your business's revival and a renewed passion for what you do. Let's uncover the real questions that will guide you to the answers you desperately need.

Why I’m Different

My approach to Business Therapy isn't just different; it's transformative. Unlike traditional coaching or consulting that often skims the surface, I dive into the very heart of what makes your business and your life intertwine. My role transcends being a mere strategist or coach; I am a catalyst for profound personal and business transformation.

Through years of navigating both personal and business crises, I've honed an approach that pairs deep, empathetic understanding with strategic business acumen. This dual focus ensures not just business revival but personal rejuvenation. We'll tackle not only the visible challenges but also those deep-seated issues that hold you back from achieving true fulfillment and joy in your business and life.

I'm your partner in every sense, combining the intuitive touch of a therapist with the strategic insight of a seasoned entrepreneur. This journey is about genuine, lasting change, where honesty, empathy, and action are our guiding principles.

What I don't do

My commitment to Business Therapy means I work with a select number of entrepreneurs — those truly ready for a radical shift in both their personal and professional lives. This exclusivity ensures that I can dive deep with each client, crafting bespoke strategies that promise not just improvement, but a complete renaissance of their business and personal joy.

I'm not here for quick fixes or shallow success. If the potential for transformative change isn't there, neither am I. My work is for those prepared to confront the hard truths, tear down barriers, and act decisively.

Avoiding the tough conversations? Not with me. We confront everything head-on, ensuring that pride, fear, or inertia no longer dictate your business's direction. I pledge to guide you towards building not just a thriving business, but a life rich with achievement and satisfaction.

To further explore my thinking and approach to see if it's right for you, consider diving into my world through various channels: